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Cookies

How we use cookies.

Cookies are small files a website asks your browser to store. We use them sparingly - essential cookies keep the site working; page-view statistics and anything else run only with your consent. This page lists every cookie we set and lets you change your mind at any time.

Strictly Necessary

Always active

Required for the site to function - session, security, basic UI state. These cannot be switched off and do not require consent.

CookiePurpose
ms_admin_sessionAdmin authentication (HMAC-signed). Only set after a successful staff login.Duration: 30 days
cookie_consentRemembers your cookie preferences so the banner does not reappear every visit.Duration: 12 months

Analytics

Usage statistics and on-page behavior via Google Analytics 4 and Microsoft Clarity - which pages get visited, how visitors arrive, what bounces, plus aggregated heatmaps and masked session recordings. Helps improve the site. No identifiers are sold.

CookiePurpose
_gaGoogle Analytics - distinguishes unique visitors.Duration: 2 years
_ga_*Google Analytics 4 - session state per property.Duration: 2 years
_gidGoogle Analytics - distinguishes visitors within 24h.Duration: 24 hours
_clckMicrosoft Clarity - persists the Clarity user ID and preferences for this site.Duration: 1 year
_clskMicrosoft Clarity - links page views from one visitor into a single session recording.Duration: 1 day

Marketing

Personalized advertising and remarketing. Measures ad campaign effectiveness and surfaces relevant motion-platform content on partner sites.

CookiePurpose
_fbpMeta (Facebook) Pixel - identifies the browser to measure ad campaigns and build remarketing audiences.Duration: 3 months
_gcl_auGoogle Ads (Conversion Linker) - stores and attributes ad-click information for conversion measurement.Duration: 3 months
li_sugrLinkedIn - browser identifier used for probabilistic ad matching.Duration: 3 months
bcookieLinkedIn - browser identifier for the Insight Tag and embedded social features.Duration: 1 year
lidcLinkedIn - assists data-center selection when loading the Insight Tag.Duration: 1 day
UserMatchHistoryLinkedIn Ads - syncs the LinkedIn Ads identifier and manages ad frequency.Duration: 30 days

Your rights by region

We apply the same strict opt-in default everywhere - optional cookies stay off until you say yes. That covers the most demanding regimes, but specific local rights also apply:

European Union (GDPR) & United Kingdom (UK GDPR + PECR)

You have the right to access, correct, delete, restrict or port your personal data, the right to object to processing, and the right to withdraw any consent you previously gave. The lawful basis for non-essential cookies is your consent; you can revoke it at any time via the controls below.

California (CCPA & CPRA) and other US opt-out states

California, Virginia, Colorado, Connecticut, Utah, Texas and a growing list of US states give you the right to opt out of the sale or sharing of personal information, the right to know what we hold, the right to delete, and the right to correct. Our banner respects the Global Privacy Control (GPC) browser signal automatically: if the browser sends it, all optional cookies stay off and no banner appears. If you did not set GPC, use the controls below to opt out manually.

Brazil (LGPD), Canada (PIPEDA), Australia, Japan, South Korea, Singapore and rest of the world

The global strict opt-in we apply covers consent-based regimes in these jurisdictions. Specific access, correction and deletion requests can be sent to the contact on our privacy policy page - we will respond within the timeframe your local law requires.

Your choices

Your preferences live only in your own browser - we do not link them to an account or a profile. You can change or withdraw your consent at any time:

  • Open cookie settings reopens the consent panel so you can flip any category on or off.
  • Clear my preferences wipes the consent record from this browser. Optional categories default to off again and the banner reappears the next time you load the site - same as visiting for the first time.

The audit log we keep server-side stores only an anonymized IP fragment (last octet zeroed), the consent action, browser string and page path - never an account identifier. Because the records are not linked to an identifiable individual, there is nothing personal in them to delete.